[ Atlanta Photographer & Videographer ]

EVERY FRAME
HAS PURPOSE.

Photography and film, from streetwear to the boardroom.

[ View Work ] [ Book a 30-Min Call ]

Trusted by Spotify, Coca-Cola, NBA, Carte Blanche, AUG11, Playa Bowls, Sportiqe, Pulte Homes, and Ultimate Snooze.

[ Selected Work ]

THE WORK

“selected projects, 2020–2026”

001 Model tipping a Carte Blanche cap toward the camera, 013 campaign still
[ Carte Blanche 013 ]
Photography
002 Model in an AUG11 cap in front of an American flag, Goldline collection
[ AUG11 Goldline ]
Photography
003 Berry smoothie with blueberries and strawberry against a blue sky, Playa Bowls Atlanta
[ Playa Bowls ]
Food Photography
004 Model in an AUG11 cap against a brick wall, frame from the brand film
[ AUG11 ]
Videography
005 American Dream Nut Butter jar overflowing with chocolate and peanut butter cups
[ American Dream Nut Butter ]
Photography
006 Playa Bowls storefront on the Atlanta Beltline with passing foot traffic
[ Playa Bowls ATL ]
Food Photography
007 Model in a Saint Potential graphic tee lowering his sunglasses
[ Saint Potential ]
Photography
008 Smiling model in sunglasses and gold earrings, Melonz lifestyle shoot
[ Melonz ]
Photography
009 Sneakers and denim on concrete steps, KAGE editorial detail
[ KAGE ]
Photography
[ View Full Photography & Video Portfolio → ]
Model in a camo Carte Blanche cap in an open field, 012 campaign frame
[ Case Study ]

CARTE
BLANCHE

“The drop that changed everything.”

Brief: Carte Blanche needed photography, video, and social strategy for their biggest drop. Revenue, not impressions.

Execution: Full campaign. Editorial lookbook stills. Brand films. Content calendar engineered to create urgency and sell through.

Results: Sold out completely. 1.6M+ views across platforms.

[ Read the Full Story → ]
1.6M+
Views
SOLD OUT
Full Drop
[ About ]

HEY, I’M
JOHNPAUL

I started out shooting my skateboarding friends. Ten years later, I shoot for streetwear labels, restaurants, real estate developers, jewelry brands, and names like Pulte and Sportiqe. Different worlds, same standard.

I keep my client list small on purpose. Fewer clients means deeper work and real attention, and content that actually feels like you, not a template with your name on it.

Photography, video, social, and strategy, all in one place. Lookbooks, menus, real estate, jewelry, events, full social calendars. There’s no space I won’t shoot, and I tailor the approach to each one. I’m based in Atlanta, but the work goes wherever you need it.

10+
YRS
50+
CLIENTS
60M+
VIEWS

“No signature look. That’s the point.”

[ See the work → ]
JohnPaul Wegener, Atlanta photographer and videographer, direct-flash portrait at dusk
[ Services ]

PHOTOGRAPHY, VIDEO, SOCIAL & STRATEGY

“four disciplines, one person”

Black and white sneakers with light denim on concrete steps, KAGE streetwear product shot

PHOTOGRAPHY

Stills for whatever the work needs: product, editorial, lifestyle, real estate, corporate, events. Studio or on location, polished or raw. I shoot the look the job calls for, not the one look I’m known for.

Lifestyle · Product · Studio · Editorial [ Streetwear Photography → ] [ Food & Bev Photography → ]

VIDEOGRAPHY

Video built to hold attention. Brand films, campaigns, social, events, internal content. Made to be watched, not skipped.

Brand Films · Social Ads · UGC · Reels [ Brand Videography → ]
Nightlife group shot from an Atlanta event videography set
AUG11 campaign film playing on a screen inside the NBA Store

BRAND STRATEGY & SOCIAL MEDIA

Good content needs a plan. I build the system behind it: content calendars, platform strategy, and analytics to keep it sharp.

Social Media Management · Content Strategy · Scheduling · Analytics [ Social Media Management → ]

Fashion / Streetwear / Food & Bev / Hospitality / Jewelry / Real Estate / Corporate / Events

[ Process ]

FROM BRIEF TO LAUNCH

i.

STRATEGY SESSION

Goals, audience, creative direction. All locked in before a single frame is shot.

JohnPaul reviewing the shot list on a laptop with the team before a shoot
ii.

THE SHOOT

On-location shooting. The style adapts to the brand. The standard never drops.

Model in a Saint Potential tee adjusting his sunglasses, on-location shoot
iii.

EDIT & REFINE

Custom color grading, retouching, film presets. Nothing ships until it hits harder than the brief.

Final edited portrait from the Melonz shoot, smiling model in sunglasses
iv.

DELIVER & LAUNCH

Assets delivered: formatted, sized, and labeled for every platform. Ready to post, ready to sell.

Vero ankle brace packaging held up for a product shot, final delivered asset

What clients say

[ Testimonials ]
“JP doesn’t just shoot content. He builds campaigns. The work he created for our biggest drop sold out in days. He gets the vision before you finish explaining it.”
[ Carte Blanche ] Fashion Brand
[ Book an Atlanta Photographer ]

LET’S CREATE
SOMETHING

“From the first call to the final files, you’re working with me.”

[ Book a 30-Min Call ]
[ Start a Project ]
johnpaulwegener@gmail.com · @creativebyjohnpaul · Atlanta, GA